Confidence is a skill, not a personality trait. It can be built, trained, and strengthened — just like muscle. And your 40s+ can actually be one of the most powerful decades to do this because there’s depth, experience, and resilience behind it.

Hi, I’m Alex Everitt. I’m 40 years old, and I’ve had my own battles with food - battles that, at times, felt impossible to win. From sugar addiction to cycles of under-eating and over-consuming, I spent years chasing the “perfect” lean body.