Many women hit their forties carrying decades of:

• Putting others first (children, partners, career, parents)
• Internalising societal standards about how their body “should” look
• Comparing their current selves to their 20s or early 30s
• Believing it’s “too late” to change or invest in themselves

This often results in feelings like:

• “I’m not good enough anymore.”
• “It’s too late to start.”
• “I shouldn’t take time for me.”
• “I can’t do that, I’m not that type of woman.”

The truth is: confidence is a skill, not a personality trait. It can be built, trained, and strengthened — just like muscle. And your 40s+ can actually be one of the most powerful decades to do this because there’s depth, experience, and resilience behind it.